ABC (AU) is yet to renew Gruen for Series 9


The release date for Gruen Series 9 — Pending

This article has the most up-to-date info on the status of Gruen Series 9 as we continuously monitor the news to keep you in the know. ABC (AU) is yet to make a decision on its future. Subscribe to our automatic updates below.

Basic info and plot

Gruen is an Australian talk show and docu-series television program about the advertising industry. Initially titled The Gruen Transfer, the series debuted on Australia’s ABC1 on May 28, 2008. The original series aired for four seasons before giving way to a second iteration — Gruen Planet, which was released before being ultimately replaced by a spinoff series known simply as Gruen. Series 8 premiered on August 3, 2016.

Gruen aims to analyze the most obvious component of many other shows: advertising. Host Will Anderson is joined by a panel of Australia’s leading advertising industry experts — Russel Howcroft of George Patterson Y&R, and Todd Sampson of Leo Burnett. In every half hour episode, Gruen attempts to decode and defuse the commercial messages that swirl throughout our lives. In previous episodes Anderson and his team look into Pope Francis as a brand, and how a whole lot of other small brands around him are cashing in on his fame. From stuffed-crust pizzas to politicians, nothing is off limits to the Gruen creatives.

Viewership, current season and likely renewal

Created by Andrew Denton and produced by Zapruder’s Other Films, series eight explores subjects like selling coffee to a nation hooked on instant, the use of #hashtags, Father`s Day-related advertising, and other cutting-edge topics of interest. For series 8 host Will Anderson returned along with Todd Sampson and Russell Howcroft as regulars on the show, along with additional guests – Australian and international experts.

A show that deconstructs the schemes whereby all of us are baited and hooked on things that marketing executive decide on is a hit with viewers who want to look behind the facade of our consumerist society. Series 8 premiered to 0.954 million viewers, and maintained an average for the subsequent 4 episodes that have aired so far. No announcements have been made by ABC1 regarding a potential renewal for series 9, but the show`s popularity makes its renewal almost imminent.

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