The release date for Gruen Series 8 — August 03, 2016
This article has the most up-to-date info on the status of Gruen Series 8 as we continuously monitor the news to keep you in the know. ABC (AU) has scheduled the premiere date for a new season for August 03, 2016.
Basic info and plot
Gruen is an Australian talk show and docu-series television program about the advertising industry. Initially titled The Gruen Transfer, the series debuted on Australia’s ABC1 on May 28, 2008.
The original series aired for four seasons before giving way to a second iteration — Gruen Planet, which was released before being ultimately replaced by a spinoff series known simply as Gruen which premiered on September 9, 2015.
Gruen aims to analyze the most obvious component of many other shows: advertising. Host Will Anderson is joined by a panel of Australia’s leading advertising industry experts — Russel Howcroft of George Patterson Y&R, and Todd Sampson of Leo Burnett. In every half hour episode, Gruen attempts to decode and defuse the commercial messages that swirl throughout our lives. In previous episodes Anderson and his team look into Pope Francis as a brand, and how a whole lot of other small brands around him are cashing in on his fame. From stuffed-crust pizzas to politicians, nothing is off limits to the Gruen creatives.
In series 7, the premiere episode featured a glimpse into an almost impossible task: selling pet food. The judges are tasked with deconstructing the advertising of food that humans never taste. The season release attracted over 974,000 viewers.
Created by Andrew Denton and produced by Zapruder’s Other Films, future episodes will include segments like “The Pitch” in which two advertising companies are giving a brief to create an ad campaign for an “unsellable” product. No announcements have been made by ABC1 regarding a potential renewal for series 8.
UPDATED July 20, 2016: The eighth series of advertising-themed ABC AU program Gruen is set to return in the very near future – the premiere is set for August 3, 2016 at 8:30 pm. Host Will Anderson will return along with Todd Sampson and Russell Howcroft as regulars on the show, along with additional guests – Australian and international experts. A show that deconstructs the schemes whereby all of us are baited and hooked on things that marketing executive decide on is a hit with viewers who want to look behind the facade of our consumerist society. Sign up for our notifications and we`ll remind you of Gruen series 8 premiere date one day in advance.